'That's brilliant!' he cried. 'A stroke of genius!'
'Are you serious? Or are you making fun of me? I believe it is a
stroke of genius. Chat doesn't attract anyone, but Chit-Chat
would sell like hot cakes, as they say in America. I know I am
right; laugh as you will.'
'On the same principle,' cried Jasper, 'if The Tatler were
changed to Tittle-Tattle, its circulation would be trebled.'
Whelpdale smote his knee in delight.
'An admirable idea! Many a true word uttered in joke, and this is
an instance! Tittle-Tattle--a magnificent title; the very thing
to catch the multitude.'
Dora was joining in the merriment, and for a minute or two
nothing but bursts of laughter could be heard.
'Now do let me go on,' implored the man of projects, when the
noise subsided. 'That's only one change, though a most important
one. What I next propose is this:--I know you will laugh again,
but I will demonstrate to you that I am right. No article in the
paper is to measure more than two inches in length, and every
inch must be broken into at least two paragraphs.'
'Superb!'
'But you are joking, Mr Whelpdale!' exclaimed Dora.
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