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Gissing, George, 1857-1903

"New Grub Street"

'
Jasper changed the topic of conversation, and presently Whelpdale
was able to talk with more calmness. The young man, since his
association with Fleet & Co., had become fertile in suggestions
of literary enterprise, and at present he was occupied with a
project of special hopefulness.
'I want to find a capitalist,' he said, 'who will get possession
of that paper Chat, and transform it according to an idea I have
in my head. The thing is doing very indifferently, but I am
convinced it might be made splendid property, with a few changes
in the way of conducting it.'
'The paper is rubbish,' remarked Jasper, 'and the kind of
rubbish--oddly enough--which doesn't attract people.'
'Precisely, but the rubbish is capable of being made a very
valuable article, if it were only handled properly. I have talked
to the people about it again and again, but I can't get them to
believe what I say. Now just listen to my notion. In the first
place, I should slightly alter the name; only slightly, but that
little alteration would in itself have an enormous effect.
Instead of Chat I should call it Chit-Chat!'
Jasper exploded with mirth.


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