The American Newspaper Directory for 1890, accepted as the standard
compiler and analyst of newspaper statistics, gives as the number of
regularly issued publications in the United States and territories,
17,760. Then when we know that these have an aggregate circulation for
each separate issue--not for each week, or month, or for a year, but
for each separate issue of each individual publication, a total of
41,524,000 copies--many of them repeating themselves each day, some
each alternate day, some each third day and the remainder each week,
month or quarter, and that in a single year they produce 3,481,610,000
copies, knowing, though dimly realizing, this tremendous output, we
have some faint impression of the numerical strength of this mighty
force which holds close relation to and bears strong influence upon
life, thought and work, and which, measured by its units, is as the
June leaves on the trees--in its vast aggregate almost inconceivable;
a force expansive, aggressive, pervasive; going everywhere; stopping
nowhere; ceasing never.
I am to speak to you of "The Business End" of the American newspaper;
that is of the work of the publisher's department--not the editor's.
At the outset I am confronted with divisions and subdivisions of the
subject so many and so far reaching that right regard for time compels
the merest generalization; but, as best I can, and as briefly as I
can, I shall speak upon the topic under three general divisions:
First.
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