When I finally engaged my services with the Ford Motor Company on a
permanent basis, the business was represented by only a few hundred
scattered, unorganized, uncontrolled, and non-directed dealers. My work
during the following twelve years was concentrated on developing and
enlarging yearly this small hit-or-miss distributing aggregation into a
compact force of thousands of well-trained, highly efficient sales and
service representatives of the Ford Motor Company. They were all Ford
"boosters," and by their loyalty and intensive co-operation they "put
across the Ford" in the big way that today makes the little car so
conspicuous everywhere throughout the world.
[Sidenote: Statement Avoided Suggestion Used]
Note that while my experience with the Ford Motor Company as a public
accountant convinced me that what the business needed then was a
commercial manager and sales organizer, and I believed myself fitted
for the position, I did not make that statement to Mr. Ford; because it
would have been poor salesmanship.
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