[Sidenote: Sense Doors Always Open]
_Use the sense avenues_ to introduce agreeable suggestions into your
prospect's mind centers of attention and interest. Then you will be
employing the _unusual_ methods of a master salesman, who devises ways
of using every possible sense appeal.
_The sense doors are always open. They are held open by the subconscious
mind. If you understand your way through them there will be no doubt
about the effectiveness of your knock at the door of opportunity, or
about getting an invitation for your ideas to enter the mind of the
other man._
CHAPTER IX
_Getting Yourself Wanted_
[Sidenote: Show a Need For Your Services]
A great many salesmen mistakenly believe that if they can interest a
prospect thoroughly in their goods, he is almost sure to buy. When this
stage is reached, they think they only need to keep his interest growing
to close the sale. If, instead, it drags on interminably, they are
utterly at a loss regarding what _more_ they should do to secure the
order.
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