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Hawkins, Norval A.

"Certain Success"


[Sidenote: The Process And Effects]
That is the way to make a good impression. Such an impression of an
extraordinary personality first affords pleasure, then excites a degree
of admiration, and next arouses a certain amount of curiosity that is
nearly akin to interest. If you please your prospect in your initial
impression on him, he will like you and begin to feel _personal concern_
about your application.
[Sidenote: Analyze, Discriminate, Restrict]
In order to qualify yourself for taking this step of the selling process
effectively hereafter, analyze the impressions you make now.
Discriminatively select the good and bad details. Then restrict your
future practice in perfecting the art of inducing interest, to the
development and use of your pleasing qualities only.
[Sidenote: The Interesting Opening]
Most men begin an interview with a prospective employer indefinitely or
in merely general terms. Naturally they confront a wall of non-interest.
You have come, remember, on a mission of service.


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