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Hawkins, Norval A.

"Certain Success"


[Sidenote: Like Breeds Like]
_Any likeness of your suggestions to the ideas of the other man will
impress him agreeably._ He will be pleased to find the points of
resemblance, and they will help to gloss over a possible prejudice in
his mind against you. The association of your similar ideas on a subject
will suggest to him imaginative pictures of your association with him in
his business. "Like breeds like." He will place you mentally in a
situation where the likable qualities he has found in you might be
employed to his satisfaction.
[Sidenote: Inside the Door]
Then you will be safely _inside the door_ of his interest. Without
realizing it, your prospect would like to bring about the condition he
has imagined. He is beginning to want you in his employ; though as yet
he has no deep-seated desire for your services. Objections to you may
spring up in his mind, but you certainly have been successful throughout
the processes of getting his response to your knock, and of securing for
your ideas his invitation to come into his thoughts for a better
acquaintance with your purpose.


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