"
[Sidenote: Summary]
To summarize the most effective method of gaining attention--_hit each
sense to which you appeal as strongly as you can, without making a
disagreeable impression, strike as many senses as possible, and keep on
using your sense-hitting device as long as necessary to get or to
recover exclusive favorable attention_.
Many a man has gained success because he first gained attention. He
stood out from the crowd, or was able to make his qualities noticeable.
When one is fully qualified for success, he may need only to attract
attention to his capabilities; then he is likely to be given the chance
he wants.
[Sidenote: "I'm Not Interested"]
Often, however, the salesman is discomfited after he gains attention.
The prospect halts the selling process by declaring, "I'm not
interested." Suppose you are able to compel your prospective employer to
notice you favorably, but he balks there and shows no inclination to
buy your services. He has listened attentively to all you have said.
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