For instance, a jolly manner and
expression help in gaining an entrance to the friendly consideration of
a good-natured man, but would be likely to affect a cynical dyspeptic
disagreeably.
The intelligence and skill used by the master professional salesman of
goods in planning ways and means to gain his sales chances, can be used
in the same way just as effectively by _you_ when planning _your_
approach to the presence and mind of any one related to your
opportunities for success. Before you apply for the job you want, or
before you present your qualifications for promotion or an increased
salary, _make in advance a discriminative selection of ideas that will
be likely to prove most effective in accomplishing your purpose_ with
your employer prospect. Then, when you interview him, _restrict_ your
presentation of your case to these discriminatively selected strong
points of your particular capability.
[Sidenote: Contrast Selfish and Service Purposes]
You should suggest contrasts between yourself and ordinary job seekers
or employees.
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