[Sidenote: "Different" Ways Win]
You have been given several examples of ways and means to gain an
entrance into the presence and into the mind of an employer. You will
note that each applicant _restricted_ his plans of approach to
methods that were entirely _different_ from those ordinarily used
in getting a job. The purpose of the salesman in every case was to
bring out the difference between him and competing candidates for the
situation. The selling processes described were successful because
_discriminative-restrictive principles of skill were employed to bring
to the attention and interest of the prospect the service capabilities
of the one applicant, in distinction from all others_.
When you plan to gain the chance you most want, you can assure yourself
of success if you will work out in your own mind how to do _something
effective that is different_ from the methods commonly used in attempts
to gain opportunities, and that will impress your _real service purpose_
in applying for your chance.
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