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Hawkins, Norval A.

"Certain Success"

He replied that he would have gone to see the
executive next morning anyhow, and that he had planned carefully how he
would approach him.
"I'd have sent in a note that I was ready to report some ideas I had
worked out regarding his cost-keeping as a result of the thinking I had
done since learning his system. He wouldn't have refused to see me, even
if he had hired some one else meanwhile. Then I'd have told him the very
things that got me the job. They would have assured me a chance in his
office, whether he had a place for me right then or not," Ward asserted
positively. "If that plan of mine hadn't succeeded," he amended, "I'd
have known he wasn't the kind of man I wanted to work for, after all.
But it turned out exactly as I knew it would," my friend ended with a
grin.
Can you imagine a man of such sales ability failing to get a chance
almost anywhere? Yet Ward did only what any one, with a little
forethought, might have done in the circumstances. Analyze the selling
process he used, and you will perceive that there was nothing marvelous
about it--it was all perfectly natural.


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