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Hawkins, Norval A.

"Certain Success"


[Sidenote: The Salesman's Method]
How would a "salesman" candidate for such a situation proceed? First, he
would avoid the mistake of presenting himself as _merely one of a crowd_
of competing applicants. He would _make his particular personality stand
out_. Before calling, he would do some prospecting to discover just what
capabilities were needed to fill the position advertised. Then he would
plan different ways of tackling the prospective employer. When all
ready, but not before, he would go to the address.
If he should find a crowd there, he would not merge with it. He would
avoid stating his business immediately in the outer office, rather than
identify himself with the other candidates waiting. He would have a plan
to get an interview later, after the dispersal of the crowd. If he
should be told then that the position had been filled, he would go right
ahead with his selling program regardless of the rebuff. He would
proceed to sell the boss the idea that _he_ was an especially well
fitted man for the job.


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