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Hawkins, Norval A.

"Certain Success"

Conversely sometimes you
will be likely to think your services are worth more than they really
are. You may fail to close sales because your price is too high. A
pre-requisite of good salesmanship is the _right_ price. _If your
preparation for selling your services has been thorough, you will
realize the exact worth of your knowledge and skill_. You will neither
suggest inferior value by quoting a cut price on your capabilities, nor
demand so much as to indicate the characteristics of displeasing egotism
or greed. _If you know what you are truly worth, you will make the right
price on your real value._ Then your self-confidence in your worth will
lend you power to convince the other man that your services would be a
good "buy" for him.
[Sidenote: Seeing Into Opportunities]
If you can imagine _all the various uses to which your ability might be
put_, you will appreciate the full value of every opportunity you
perceive. Not only will you see the chances for success that are all
about you, but you will _see into_ them.


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