Not only must you _perceive_ opportunities to succeed, but you also must
know how to _sell yourself into the chances_ you see. No matter how much
particularized knowledge you may acquire in preparation for a selected
career, your success will not be _assured_ until you are able to sell
your capabilities to the best advantage. You can neither perceive all
your possible selling opportunities, nor make the most of them when
seen, unless you learn the selling process and develop skill in the
actual sale of the best that is in you.
Broad, varied knowledge is required as the foundation for certain
success. It cannot be built on a narrow or limited base. Evidently,
however, exactly the same amount of knowledge possessed by two men would
not make them equally successful. As already has been emphasized,
success is not assured by the mere possession of knowledge, _but by the
effective ways in which elements of knowledge are fitted to
opportunities_.
[Sidenote: Abstract And Applied Knowledge]
Your abstract knowledge may be valueless.
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