The limitations
of our present space have made it impossible to do more than summarize
here the chief factors of art in selling ideas. You will need to master
the remainder of the book in order to amplify and to apply most
effectively in practice the general principles and methods that have
been outlined.
Surely you now are convinced that skill in selling is not a vague
mystery, not a natural gift, not something impossible for _you_ to
attain. Every element of sales art can be analyzed in detail. You are
learning _exactly how_ to sell the true ideas of your best capability.
Practice of what you learn will perfect your salesmanship.
[Sidenote: Success Certain]
There is absolutely no doubt that you can master the right principles
and methods. By continual practice you surely can become skillful in
their daily use. When you make yourself adept in the art, you
_certainly_ will be able to sell your particular qualifications
successfully.
CHAPTER IV
_Preparing to Make Your Success Certain_
[Sidenote: Be Ready When Your Chance Comes]
Thousands of men have failed in life because they were not ready when
their best chances for success came.
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