Each of these classes of movements creates a _particular
impression_ when it is perceived--an impression very different from that
produced by movements of either of the other classes. It will help you
greatly in your ambition to succeed if you understand the _exact
significance_ of your every action along the various lines, and if you
employ intelligently the right movements to suggest the particular ideas
you wish to convey.
The straight gesture always indicates an appeal to mentality. Use it to
aim ideas at the other man's _mind_.
The single curve, or wave movement, invariably denotes feeling. Employ
it to reach into the breast of the other man and influence his _heart_.
The gesture of double curves signifies power. It should be employed to
_dominate_ both the mind and actions of the prospect--to _make_ him
_think_ and _do_ the things you will.
[Sidenote: Directions Of Actions]
The different _directions_ of actions also suggest various ideas. Your
selling purpose is to get ideas over from your mind to the mind of the
other man.
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