" That tells the prospective employer
simply _nothing_ about your ability. Particularize.
[Sidenote: Vivid Words]
It is of the utmost importance to make _vivid impressions_ with your
speech. You should employ words skillfully to produce in the mind of the
other man _distinct and lifelike_ mental images. He may not credit the
words themselves, taken literally and alone. But he will believe in _the
pictures the words paint in his mind_; because he will think he himself
is the mental artist. He will not be suspicious of his own work. If you
apply for a situation in a bank, and the cashier seeks to learn whether
or not you are safely conservative in your views, you can suggest in
vivid words that you have the qualification he requires. You will make
the desired impression if you say to him, "I always carry an umbrella
when it looks like rain."
[Sidenote: Tone Meanings]
Our analysis of the three means of self-expression turns now to _tones_.
Rightly selected words are tremendously augmented in selling power when
they are _rightly spoken_.
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