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Hawkins, Norval A.

"Certain Success"


You need to know precisely the _effects_ of tone _variations_, the exact
_significance_ of the _various_ tones you can use. It is necessary also
for you to comprehend not only that "Every little movement has a meaning
all its own," but _just what that meaning is_. When you are equipped
with thorough knowledge of _how_ to suggest particular ideas through
tones and motions, you should practice using the principles and methods
of suggestive expression you have learned, until it becomes second
nature _always to speak and act with selling art_. Then you will be a
skillful salesman, sure of your power to sell true ideas of your best
capability wherever you are. Your success will have been made certain
through your sales _art_ built on the foundation of your sales
_knowledge_ by your fully developed sales _manhood_.
[Sidenote: Discriminative Selective Method]
Your increased selling _skill_ will result _naturally_, just as we have
seen that you will _grow_ naturally in sales _manhood_, if you employ
the discriminative-selective method when training your human nature in
the art of suggesting your best self.


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