You cannot browbeat your way into
opportunities to succeed.
Most employers buy the expected services of men and women in order to
satisfy their own _desires_ for particular capabilities. Few will buy
against their wishes. In order to sell your qualifications with certain
success, you first must make the other man genuinely _want_ what you
offer. Almost always _mind vision_ and _heart hunger_ must be stimulated
to produce desire. Therefore the most skillful salesman of himself does
not use the words, tones, and actions of argument. In preference to cold
reason and logic he employs the arts of _mental suggestion_ and
_emotional persuasion_.
[Sidenote: The Force of Suggestion]
Suggestion is especially effective in producing desire; because an idea
that is merely _suggested_, and not stated, is unlikely to provoke
antagonism or resistance. A suggestion is given ready access to the mind
of the other man. Usually it gets in without his realizing that a
_strange_ thought has entered his head from outside.
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