You need to feel absolutely confident
that _if you follow specific principles and use particular methods, you
can impress on any other man true ideas of your best capabilities_. When
you become skillful in making good impressions, you certainly will be
able to sell yourself into such chances to succeed as fit your
individual qualifications.
_Your success with the best that is in you can be made directly
proportionate to your skill as a salesman of "your goods_." Mastery of
the art of selling will enable you to cut down to the minimum the
possibilities of failure in whatever you undertake. Remember that
_success does not demand perfection._ There never was a 100% salesman.
To be a success, you need only _make a good batting average in your
opportunities_ to sell. It is not necessary to hit 1000 to be a champion
batsman in the game of life. Ty Cobb led his league a dozen years with
an average under .400.
[Sidenote: Technique And Tools]
The _foundation_ of sales art is _knowledge of selling technique_.
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