We will assume that you have had little or no selling experience. You
are conscious that you entirely lack sales art. Therefore, though in
other ways you feel qualified to succeed in life, you may be dubious
about your future. Perhaps you realize that _skill in selling_ true
ideas of your best capabilities is all you need to make your success
certain. But you question, "Can I be _sure_ of becoming a skillful
salesman of myself?" You have no doubt of your ability to _learn_ the
selling process, but very likely you do not believe you ever could
_practice_ it with the art of a master salesman. Consequently you are
not yet convinced of the certainty of your success.
[Sidenote: Success Proportionate To Sales Skill]
Of course success cannot be absolutely assured in advance unless _every
element_ of the secret we have analyzed can be mastered. Hence it is
necessary that you now be shown _certain ways_ to sell ideas--ways that
_cannot fail_, that are adaptable to the sale of _any_ right "goods,"
and that _you_ surely can master.
Pages:
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139