[Sidenote: Ethical Essentials]
Nor is it hard for you to qualify yourself _ethically_ for mastery of
the selling process. Surely your intentions are right. You mean to be
honest and truthful. You can be of good moral character. You expect to
be reliable. It should be easy for you to love your chosen work.
[Sidenote: Spiritual Capacity]
There remains, finally, the essential of _spiritual capacity_ for
selling. It comprises idealism, vision, faith, desire to serve, ability
to understand other men. Perhaps you are deficient in some of these
spiritual qualities now. But with idealism all about you in the spirit
of the world cannot you, too, lift your eyes to higher purposes than the
satisfaction of merely selfish desires? Are you not able to look
broadly, instead of narrowly at life? You know you must have faith--that
you cannot make sure of success if you doubt. Your mission as a true
salesman of yourself should be to serve your prospects by satisfying
their real needs for the abilities you have.
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