Perception is simply looking at things with your mind as well as with
your eyes.
Alertness is no more than mental sharp ears.
Accuracy results from taking pains to be right.
Punctuality is a habit of mind that anyone can develop.
Memory is acquired by practice in remembering things.
You use _some_ imagination every day--use _all_ your imaginative power.
Likewise you occasionally concentrate your thoughts. More exercise in
concentration will develop this mental characteristic.
You adapt yourself to circumstances when necessary, or when you choose.
You can train yourself so that you will be prepared to meet anything
that may happen.
You have a degree of stability of character, otherwise you never would
accomplish anything. Increase your steadfastness by sticking to more
purposes.
Similarly determination, self-control, tact, diplomacy, and good
judgment are merely the natural results of _continual practice_ to
develop these mental qualities.
[Sidenote: Emotional Qualities]
The principal _emotional_ or _heart_ qualities required in masterly
selling are ambition, hopefulness, optimism, enthusiasm, cheerfulness,
self-confidence, courage, persistence, patience, earnestness, sympathy,
frankness, expressiveness, humor, loyalty, and love of others.
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