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Hawkins, Norval A.

"Certain Success"

Only sales_man_ship
can open that door with certainty.
We are entering a new business era, where the old individualistic
methods of attaining so-called "success" will be worse than useless.
Many of them even now are forbidden by law. All the practices of the
"profiteer" and his ilk are discountenanced by far-seeing people. Men of
vision perceive that the size of To-morrow's Success will be measured in
direct proportion to its quality of _human service_.
"SERVICE" is the motto of the highest salesmanship. Therefore, in
shaping your plans to succeed, start with the resolve to make yourself a
truly big sales MAN. Do not copy the little, selfish models of
Yesterday. Study the signs of the times. To be out-of-date is equivalent
to being a failure.
[Sidenote: Pint and Bushel Men]
You will need to be big in ability, in imagination, in energy, in your
ideals--but most of all you must be big in MANHOOD. If you are little
and selfish in your life purpose, you cannot be certain of success in
selling to a truly BIG man the idea that you are fully qualified for his
service.


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