[Sidenote: Sales Knowledge Universally Needed]
This brief summary of the principal essentials of sales knowledge has
been outlined in order to impress on you the practically _universal need
for a better understanding of the selling process_. Certainly you are
convinced now that it will pay _you_ to know HOW to sell. Then let us
look next at _yourself_ in a different light--as a subject of study in
sales-_man_-ship.
CHAPTER II
_The Man-Stuff You Have For Sale_
[Sidenote: The Man Sales-Man Ship]
Your _knowledge_ of sales principles and methods, and your _skill_ in
selling ideas must be combined with right sales-_manhood_ if your
_complete_ success in sales-man-ship is to be made certain. Particular
_man_ qualities are necessary to make you a master _salesman_ in your
chosen field. "A good man obtaineth favor." So we will study now the
elements of character required for the most effective sales-_man_-ship,
and how to develop them.
We shall not consider "Man" in the abstract, nor exceptional ideals of
manhood.
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