Consequently all their
attempts to get good jobs were futile. The non-success of millions of
other worthy men has been due to their use of no more than the third or
fourth degrees of selling effort.
[Sidenote: Sales of The Fifth Degree of Difficulty]
Sales of the fifth degree of difficulty sometimes demand knowledge and
skillful use of the entire selling process. _They are the sales most
worth making._ The applicant for a new position or for a promotion is
_certain to succeed_ in his purpose if he knows how to complete a sale
of the true idea of his best capabilities. In order to do this he must
control the _weighing process_ of the buyer; and be skillful in
_prompting acceptance_ of his "goods of sale."
When you _master_ and reduce to _every-day practice_ the fundamental
principles you can learn from this set of books, you will be assured of
making a successful average in handling sales of the fifth degree of
effort.
They are sales of the kind the _professional_ salesman makes with
complete confidence every day.
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