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Hawkins, Norval A.

"Certain Success"

_ You
will not need to seek such opportunities for personal salesmanship.
Chances come to you continually to make good impressions on the minds of
the men and women you meet from day to day.
Be a skillful salesman of true ideas about yourself always, even in the
most casual relations you have with other people. Sell the best possible
impressions of yourself to passers-by on the street, to your fellow
riders in cars, to clerks and customers of stores you visit, to your
home and business associates. Put selling skill, as second nature, into
each word, tone, and action of your social and business life.
Realize that in whatever you do or say, consciously or unconsciously,
you _are_ selling ideas about your capability or your incapacity. You
are making more or less definite impressions--you are affecting your
opportunities to succeed, and are forming good or bad habits--all the
time. _Control the effects of your words, tones, and acts by saying and
doing, consciously and intelligently, only what will aid in selling
true ideas of your best capabilities.


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