In all your correspondence, throughout the period of preparation for
your chosen life career, send out true ideas of your best capability. If
you do, you doubtless will find the door of your desired opportunity
open by the time you are fully prepared to knock. Successful business is
always ready in advance to welcome "comers;" whenever and wherever they
are sighted. Therefore project your personality far and wide through
your letters. Employ the medium of correspondence, with salesmanship
knowledge and skill, even when you write the most ordinary messages to
your acquaintances or to strangers. That is, _think out certain ways to
sell particular ideas about yourself_; then incorporate these bits of
salesmanship in your letters.
A young man in his senior year at college selected a large corporation
as his prospective employer. He did not know any of the executives of
the company, but he worked out a plan to get acquainted through letters.
He was especially desirous of entering the field of foreign trade, and
had made a fairly comprehensive study of the export business.
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