Take
advantage of all three, wherever and whenever possible, to gain your
chance for success. Use these mediums with _real salesmanship_.
[Sidenote: Advertising]
If you advertise for a position, think out in detail the impression of
your true best self that you wish to make on the minds of readers. Put
_your personality_ into the advertising medium in such carefully
selected language as will reach _the needs of particular employers_, and
will not appear to be just a broadside of words shot into the air
without aim. Indicate clearly that _you_ are not seeking "any old job so
long as the salary is good." Analyze and know _just what_ you suggest
about yourself in print. Many a successful business man has sold himself
through the door of his initial big opportunity by real salesmanship in
his advertisement of his capabilities.
[Sidenote: Correspondence]
Each letter you write should be regarded as "a sales letter." It makes
an impression, true or false, of _you_. Take the greatest pains to have
that impression what you want it to be.
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