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Hawkins, Norval A.

"Certain Success"


It is your right to take pains that the prospective buyer of your
services shall sell himself to you as the boss you want to work with.
Expect him to sell himself to you as a desirable employer just as
thoroughly and satisfyingly as you intend to sell yourself to him as a
worthy applicant for an opportunity in his business. When you have
definite, sure knowledge of your capability and service value, you
certainly should not be willing to take "any old job."
There is no better way to make the impression of _your desirability_ as
an employee than to demonstrate that you are _choosing_ your employment
intelligently. In explaining your choice, give specific reasons for your
selection of this particular opening. Show that you comprehend _what is
to be done_. Give some indication of your ability to do it _efficiently_
and _satisfactorily_. Suggest the _worth_ of your services when you
shall have proved your fitness.
[Sidenote: Require Employer to Sell You the Job]
The ordinary man who applies for a job in the ordinary way is accepted
or turned down wholly at the discretion of the employer.


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