Think of some people you know, and of how they have
turned their physical "liabilities" into "assets" of popularity.
The very first sales knowledge you need is of exactly what _you_ have to
sell. You cannot see _all_ of yourself, your good and bad
points--yourself as you _are_, and as you _might be_--unless you make a
detailed chart of your "goods of sale." One of the most important
immediate effects of such a self-analysis will be increased
self-respect. Your handicaps will shrink, and the peculiar advantages
you have will grow before your eyes. You should feel new confidence in
your own ability.
[Sidenote: Man-Equality]
With this confidence will come a feeling that you are not the inferior
of another man who has achieved a larger measure of success than you
have gained. When you start the sale of true ideas of your best self to
an employer-buyer of such services as you are capable of rendering, you
will have an innate consciousness of your man-equality with him. You
should realize that this sale of yourself, like all other true sales, is
to be a transaction of reciprocal benefits, and should be conducted on
the basis of mutual respect.
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