[Sidenote: Be a Salesman Every Minute]
The master professional salesman is "always on the job" with his three
means of self-expression, to get across to prospects true ideas of the
desirability and value of his goods. He is a salesman _every minute_,
and in _everything_ he does or says. You can become as efficient as he,
in selling ideas about _your_ "goods of sale," if your proficiency
becomes as _easy and natural_ as his. Such ease is the _sure_ result of
sufficient right practice.
You have countless opportunities daily to make use of the selling
process. In each expression of yourself--in your every word, tone, and
act--you convey _some_ idea of your particular character and ability.
You should _know how_ to make _true, attractive_ impressions of your
_best_ self; and how to avoid making _untrue_ and _unfavorable_
impressions by what you do and say. Then, when you have _learned_ the
most effective _way_ to sell ideas about yourself that you want other
people to have, it is necessary that you _use_ the selling process
consciously all the time until you grow into the habit of using it
unconsciously, as your second nature.
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