Again and again, lest at any time while you study you might fall below
100% in _absolute assurance_, you will read in these chapters the
assertion that your success can be made _certain_. This statement is not
an exaggeration. It is necessary that you accept it literally throughout
your reading of this set of books. Do not take it "with a grain of
salt." The taste of the declaration that the selling process makes
success sure will become familiar after these many repetitions. Realize
when you come upon the repeated idea as you proceed with your study that
your continued reading should frequently be reenforced by a steadily
growing conviction that you _are_ mastering the sure way to succeed. You
believe in yourself more than you did when you began to read this book.
This increasing faith should develop to complete confidence when you
have dug _into_ the text of both "Certain Success" and "The Selling
Process," and have dug _out_ every idea in the twenty-four chapters.
[Sidenote: Salesmanship Not a Science But an Art]
At the outset of your present study comprehend that salesmanship is not
a _science_.
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