The Introduction and
twelve Chapters of the present series apply the selling process
especially to _the sale of ideas about one's self_, with particular
relation to _self-advancement_ in the world. "The Selling Process,"
companion book to "Certain Success," shows the master _professional_
salesman at work, getting orders with _assurance_.
[Sidenote: Hard Study Necessary]
The fact that you have proceeded thus far in reading "Certain Success"
proves you have an earnest purpose to make the most of your present
opportunity to learn _how_ to succeed with certainty. We will assume
that you have developed your individual ability pretty fully, and that
you know where there is a field for such services as you are sure you
could render if afforded the chance. Surely, then, your ambition in
life, whatever it may be, is a sufficient incentive to the most thorough
study of the principles and methods of successful salesmanship. Do not
merely _read_ this set of books. MASTER "Certain Success" and "The
Selling Process" to make yourself the master of your own destiny.
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