[Sidenote: Success Way Is Charted]
Master salesmen of ideas about "goods" use _particular selling
processes_ to get their ideas across _surely_ to the minds of
prospective buyers. The professional salesman, therefore, has plainly
charted the way to certain success in any vocation, for the man who has
developed the best that is in him. If you are a candidate for a
position, do not let a prospective employer _buy_ your services at _his_
valuation, for he is certain to under-estimate you. _Sell_ him true
ideas of your merits. Set a fair price on your _worth_, and _get_ across
to his mind the true idea that you would be worth that much _to him_.
Such skillful salesmanship used by an applicant for a position can be
depended on to make the best possible impression of his desirability;
just as the practiced art of the professional salesman enables him to
present the qualities and values of his goods in the most favorable
light. The _masterly selling process_ is not very difficult to learn.
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