[Sidenote: When Lack of Salesmanship Causes Failure]
It is very different in the case of the capable man who fails because he
has been _inefficient in selling true impressions_ of his qualifications
for success. A private secretary, for illustration, might be thoroughly
competent for managerial duties; but by his self-effacement in his
present job he might make the false impression that he was wanting in
executive capacity. He would be given a chance as manager if he were
effective in creating a true impression of his administrative ability.
Such a capable man, if he has little or no scientific knowledge of the
selling _process_ is apt also to lack comprehension of the value _to
him_ of knowing _how to sell ideas_. He does not happen to call himself
a salesman. Therefore he has never studied with personal interest the
fine art of selling. He does not realize that _ignorance of
salesmanship_, and _consequent non-use of the selling process, almost
always are responsible for the merely partial success or the downright
failure in life of the man who deserves to win, but who loses out_.
Pages:
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42