Therefore
sales knowledge is _universally needed_ to complement the three other
principal elements of the complete secret of certain success.
[Sidenote: Reasons for Failures]
When we try to explain the failure of any man who seems worthy to have
succeeded, we nearly always say, in substance, one of three things about
his case:
"He is a square peg in a round hole;" by which we usually mean he is a
right man in the wrong place.
Or, "He is capable of filling a better position;" a more polite way of
saying that a man has outgrown his present job but has not developed
ability to get a bigger one.
Oftenest, probably, we declare, "He isn't appreciated."
Very rarely is a worthy man's failure in life ascribed to the commonest
cause--_his personal inefficiency in selling_ to the world comprehension
of his especial qualifications for success.
[Sidenote: What Failures Realize]
If a man is a square peg in a round hole, he should realize that his
particular qualities must be fitted into the right field for them before
he can succeed.
Pages:
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40