The two books, each complete
in itself, now are issued together under the double title, CERTAIN
SUCCESS WITH THE SELLING PROCESS; though either "Certain Success" or
"The Selling Process" may be ordered alone.
My chief purpose in preparing this set has been to stimulate each
reader's comprehension of the value of skillful salesmanship _to him_.
All of us who are ambitious to make the most of the best that is in us
need to be first-class salesmen, whether we market "goods" or our
personal capabilities. As has been emphasized repeatedly in this
preface, _every one who would succeed in life must know HOW to sell his
qualifications to the highest advantage_. Poor salesmanship is
responsible for most of the failures of people who really _deserve_ to
succeed. It is almost surely fatal to ambitious hopes in any trade,
profession, or business.
CERTAIN SUCCESS WITH THE SELLING PROCESS covers in outline the whole
subject of Salesmanship. But the scope of this set does not afford room
to give here a minutely detailed exposition of the special processes of
making sales in particular businesses.
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