[Sidenote: The Secret of Certain Success]
The secret of _certain success_ in life for you, then, _whatever your
vocation or ambition_, lies in knowing HOW to sell true ideas of your
best capability in the right market or field of service. The chapters of
the present book, supplemented by the contents of the companion volume,
"The Selling Process," should reveal to you clearly every principal
detail of this secret.
[Sidenote: No 100% Salesmen]
Before you proceed further with the study of successful salesmanship as
analyzed in these pages, avoid a possible misconception of masterly
selling. Even the most efficient salesman does not get _all_ the orders
for which he tries. By his knowledge and skill his average of failures
is minimized; therefore everybody recognizes him as a great success.
So, however well you comprehend the selling process, and however
skillfully you use it in your career, you will not _always_ accomplish
the particular purpose to which you apply your salesmanship.
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