. . . . . . . . . 298
XI. THE GOAL OF SUCCESS . . . . . . . . . . . 332
XII. THE CELEBRATION STAGE . . . . . . . . . . 368
_To Begin With--_
[Sidenote: Salesmanship Essential to Assure Success]
There are particular characteristics one can have, and particular things
one can do, that will make _failure_ in life _certain_.
Why, then, should not the possession of particular opposite
characteristics, and the doing of particular opposite things, result as
_certainly_ in _success_, which is the antithesis of failure?
That is a logical, common-sense question. The purpose of this book and
its companion volume, "The Selling Process," is to answer it
convincingly for you.
Success _can_ be made certain; not, however, by the mere _possession_ of
particular characteristics, nor by just _doing_ particular things.
_Your_ success in life can be _assured_; but only if you supplement your
qualifications and make everything you do most effective _by using
continually, whatever your vocation, the art of salesmanship_.
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